Resources

 6 Ways to Promote Your Adult Learning and Continuing Education Programs

This article focuses on continuing education but raises some important points about 

marketing your program to adults, including time preferred; 

where to advertise; your website; social media; program flexibility; learning outcomes.

 How to Market an Adult Education Program

This article focuses on educational institutions and the problem with attracting learners to their programs via their websites.  

It’s a good article for LBS programs to read who are within larger institutions.

 Campaign Literally Spells Out Benefits of Adult Literacy Program

News article that highlights The Greenville Literacy Association in South Carolina’s unique ways to market, educate and promote their program and fundraisers.  

You can also see a video of two of their campaigns.

 Literacy Changes Lives!

This website is promoting Agency Creative’s marketing campaign for lift.  

It shares the videos they created; pre-event engagement; day of event tactics; and results.  

They had a 46% increase in donations from the annual campaign.

 Nonprofit Marketing Guide

This website offers workshops, blogs and resources… some are free and some are priced.  

The free blogs include items on communications and a nonprofit marketing strategy.  

The free training includes nonprofit communications 101.

 Marketing, Recruitment, Retention, and Follow-up in ABE Programs

This guide offers more information on the difference between 

marketing, recruitment and retention, but shows how they all work together.  

It has an extensive set of appendix documents including: checklists, needs assessments and sample materials.

 The Ultimate List of 50 Nonprofit Marketing Ideas

This article lists 50 nonprofit marketing ideas while categorizing them as:

• Purpose and Image
• Media and Technology
• Costs and Budgeting
• Advertising Strategies Online and Offline
• Partnerships and Donors
• Communication with Supporters and Donors

 8 Easy Steps to Marketing Your Nonprofit Organization

This article categorizes and expands on the steps to marketing your nonprofit organization including why you need to market to showcasing your results and developing partnerships.

 The Ultimate Guide to Nonprofit Marketing in 2021

This blog offers a free download for a guide to a Crash Course on Inbound Marketing for Nonprofits (see separate listing). 

It seems to start as a “sales” job, but continues on as they explain how to create a nonprofit marketing plan and marketing strategies.

 A Crash Course On Inbound Marketing for Nonprofits

This free downloadable guide gives you 8 steps to grow your community, build influence and attract more members.  

It starts with focusing on creating content that pulls people towards the non profit instead of buying ads.  

It continues to search engine optimization and ends at retention and re-engagement.  You will have to give your contact information to download, but the guide is simple to follow.