This blog looks at various ways to use Word of Mouth to promote your organization.
Many of them can also be translated into recruitment methods for adult learners.
This blog highlights the importance of a digital marketing strategy for a charity and promotes the use of video marketing including explaining how to use this strategy.
You get a downloadable template; example of an excellent fundraising letter; and breakdown of how to write each section of the letter.
It also gives you access to Sumac’s other free marketing, nonprofit resources.
This tip sheet teaches you how to “pin a post”; how to create a header image for your Facebook page; and how to change your header image on your Facebook page.
This newsletter explains marketing for community-based literacy programs and includes the need for good slogans and mission statements.
The newsletter also covers website design, videos, story telling, social media and more.
This infographic gives an overview of the statistics from literacy programs across the province including
the fact that 97% of learners would recommend the LBS program to someone else.
This blog post talks about ways to promote your literacy program that won’t break the budget including networking and being creative.
This blog and video share five things your nonprofit can do to grow an “automatic” or natural marketing culture.
On August 23, 2022, Community Literacy of Ontario was pleased to host a successful webinar called “Learner Recruitment Strategies & Identifying Your Customer Personas.” In this webinar, we heard about the innovative strategies and promising new practices implemented by LBS agencies. As well, you will learn how to use the marketing tactic of identifying your "Customer Personas" to more efficiently connect with your learners online and on social media platforms.
Webinar: https://vimeo.com/745004236
There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.