Resources

 Marketing Workplace Literacy Webinar

This webinar was designed to build capacity in LBS programs to market workplace literacy to employers.

The content of the Marketing Workplace Literacy webinar included:

• Evaluating strengths and barriers
• Identifying your playing field
• Developing your strategy
• Communicating your goals and success
• Marketing with an LBS budget

 Strategic Marketing for Schools: 8 Ways to Reach Adult Learners

In this article, MSS Media shares eight practical ways to reach adult learners to engage them in learning programs.

Strategies shared include:

• Emphasize the programs and features that meet adult learners’ needs.
• Use keywords and phrases that speak to adult learners.
• Use imagery that will resonate with your target audience.
• Make relevant information easy to find.

 6 Steps to Implementing Social Media at Your Literacy Organization

ABC Life Literacy Canada has compiled information and strategies on six steps to getting started with social media at your literacy organization.

The six steps are:

•  Commit
•  Identify and set up your channels
•  Consider your content
•  Create a content calendar and your content
•  Engage
•  Evaluate

 Google Ads Grant

Through Google Ad grants, qualifying nonprofit organizations can access up to $10,000 per month in free search ads.

Nonprofits can raise awareness, attract donors, and recruit new volunteers using Google search ads. Google Ad grants shows your message to people searching for nonprofits like yours.

Click on Google Ads Grants at https://www.google.com/grants/ to learn more.

 Five Good Ideas to Get Your Communications Fundamentals in Order

As part of its Five Good Ideas series, the Maytree Foundation shares practical ideas for nonprofit organizations to get their communications fundamentals in order. 

The Five Good Ideas are:

• Use the strategies and frameworks that you already have
• Always come back to your audiences
• Let branding be your guide
• Give your website content the attention it deserves
• Deliver your nonprofit’s narrative over time

These ideas are shared in various ways, including via a:

• presentation on YouTube
• transcript of the presentation
• podcast

Handouts, worksheets, and additional resources are also available.

 Nonprofit Storytelling: Six Reasons to Start Telling Great Stories

This article overviews six reasons to engage in nonprofit storytelling and integrate it into your marketing and fundraising.

The article shares information and insights on these six reasons:

• Storytelling humanizes the work you do
• Nonprofit storytelling empowers your advocates
• Where the written word fails, photos and videos thrive
• Stories stick with people
• Nonprofit storytelling enhances transparency
• Great stories inspire action

 3 Inexpensive Ways to Advertise Your Non-Profit Literacy Program

ABC Life Literacy Canada knows that many nonprofit organizations have limited budgets, and that marketing is expensive.

In this article, ABC Life Literacy Canada shares three inexpensive ways that literacy programs can advertise their services:

• Google Ad Grants
• Social Media
• Media Sale Fundraiser

 Five Good Ideas About Impactful Communication on a Shoestring Budget

As part of its Five Good Ideas series, the Maytree Foundation shares strategies for nonprofit organizations to communicate effectively on a limited budget.

These ideas are shared in a dynamic presentation on YouTube.

The five topics covered are:

• Data is your seatbelt, but stories put you in the driver’s seat
• Pick coffee over the computer
• All the news that’s fit to print, not (only) scroll
• Invite yourself to a pithy party
• Never underestimate the impact of gift wrap

 Virtual Showcase: Using Social Media to Reach, Teach, and Connect with Learners and Partners

AlphaPlus hosted a “Virtual Showcase: Using social media to reach, teach, and connect with learners and partners” on ZOOM in June 2023.

In this session, two literacy practitioners shared how they are using social media to connect with various stakeholders. The presenters were: Janet Oettgen, Coordinator and Instructor at the Niagara West Adult Learning Centre, and Sarah King, Instructor for Academic Upgrading, Northern College (Moosonee Campus).

Janet and Sarah shared their experiences using social media as Literacy and Basic Skills practitioners in a facilitated discussion format. Then, group discussions, questions and answers, and learning activities occurred.

This recorded ZOOM session is 1.5 hours long. A transcript is also available.

 Infographics: Understanding Literacy

MTML has created a wide variety of infographics that can be used to market adult literacy to diverse community stakeholders.

The topics of these infographics include:

• Adult Literacy in Canada
• Adult Literacy in Ontario
• Impact of Financial Literacy on Society
• Literacy’s Connection to Poverty
• Digital Literacy
• Literacy Skills and Economic Impact
• Literacy and Mental Health
• Connection Between Literacy and Business
• Literacy and Workplace Health and Safety