Marketing Resources


        
 
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Resource:
 Put Your Best Facebook Forward - Webinar
   
Author(s):   COMMUNITY LITERACY OF ONTARIO
Published:   May 2017
Funder:   Ministry of Training, Colleges and Universities
   
Annotation:  

In this one-hour webinar, Put Your Best Facebook Forward, we explore how to build an impactful profile on Facebook, and how to create posts to better promote your organization and engage your stakeholders.


   
File(s):  
URL:  https://vimeo.com/217703109
   
Linked to:   N/A



Resource:
 The Art of Tweet - Webinar
   
Author(s):   COMMUNITY LITERACY OF ONTARIO
Published:   May 2017
Funder:   Ministry of Training, Colleges and Universities
   
Annotation:  

In this one-hour webinar, the Art of the Tweet, we explore how to build an impactful profile on Twitter and how to create Tweets to better promote your organization and engage your stakeholders.


   
File(s):  
URL:  https://vimeo.com/218631711
   
Linked to:   N/A



Resource:
 FACEBOOK DEMYSTIFIED: How Facebook Can Super-Charge Your Marketing - Webinar
   
Author(s):   COMMUNITY LITERACY OF ONTARIO
Published:   June 2019
Funder:   Ministry of Training, Colleges and Universities
   
Annotation:  

Is it time to go from drab to fab? Would you like to learn how to super-charge your LBS agency’s Facebook Page? Are you interested in learning best practices, tips and tricks to enhance your marketing and community engagement on Facebook? Then be sure to view Community Literacy of Ontario’s “Facebook Demystified webinar. 


   
File(s):  
URL:  https://vimeo.com/344572776
   
Linked to:   N/A



Resource:
 Marketing Ourselves – A Resource Guide for Ontario’s Community Literacy Agencies
   
Author(s):   COMMUNITY LITERACY OF ONTARIO
Published:   2008
Funder:   Ministry of Training, Colleges and Universities
   
Annotation:  

This resource guide contains examples and tools that will help you to see how marketing is a learned skill that is highly relevant to what community literacy agencies do

   
File(s):  
URL:  http://www.communityliteracyofontario.ca/wp/wp-content/uploads/2013/08/marketing.pdf
   
Linked to:   N/A



Resource:
 Powerful Partnerships through fundraising, marketing and public relations
   
Author(s):   LAUBACH LITERACY ONTARIO
Published:   2006
Funder:   Ministry of Training, Colleges and Universities
   
Annotation:  

This manual will reinforce the importance of building powerful partnerships: what they are, why they matter, and how to establish them… …through fundraising, marketing, and public relations.

   
File(s):  PDF document part2006.pdf
URL:  http://laubach-on.ca/sites/default/files/part2006.pdf
   
Linked to:   N/A



Resource:
 A Guide to Marketing and Promotions for Literacy and Upgrading Education Programs
   
Author(s):   LAUBACH LITERACY ONTARIO
Published:   2007
Funder:   Ministry of Training, Colleges and Universities
   
Annotation:  

The intent of this guide is to give you a basic overview of marketing and promotions concepts, and an explanation of how to integrate this knowledge using essential skills.

   
File(s):  PDF document marketing2007d.pdf
URL:  http://www.laubach-on.ca/sites/default/files/marketing2007d.pdf
   
Linked to:   Essential Skills



Resource:
 I Just Need a Job Workshop
   
Author(s):   Project Read Literacy Network
Published:   2014
Funder:  
   
Annotation:  

This workshop was developed to help frontline Employment Service practitioners understand how to talk about “literacy” with their clients and how to successfully refer them to LBS programs. It also gives them training on how to use the screening tool for literacy needs that was developed for the LMP – Phase 2 Project in partnership with LLSC.

The workshop PowerPoint and the screening tool report can be downloaded below.


   
File(s):  Archive (ZIP) I Just Need a Job.zip
URL:  
   
Linked to:  



Resource:
 Learning to Earning Videos
   
Author(s):   Tri-County Literacy Network
Published:   2015
Funder:  
   
Annotation:  

The purpose of the Learning to Earning videos is to showcase how and why literacy/adult upgrading can be part of a learner’s future success. Job seekers can view the videos for free online. The information contained in the videos shows job seekers how they can utilize the services of Ontario’s Literacy and Basic Skills Agencies to help them succeed in their job search.

The videos are:

  • Learning To Earning: Music Video
  • Learning to Earning: Stephen’s Story
  • Learning to Earning: Preparing for Apprentices
  • Learning to Earning: Real People, Real Stories

The final report can be downloaded below.


   
File(s):  PDF document Website-Final-Report-Learning-To-Earning-English.pdf
URL:  https://tcln.on.ca/videos/
   
Linked to:  



Resource:
 Literacy and Essential Skills Awareness Guide
   
Author(s):   LLEO, LOCS, ROVLN
Published:   2009
Funder:   Employment Ontario
   
Annotation:  

A resource for employment counselors, The Literacy & Essential Skills Awareness Guide.


   
File(s):  PDF document LESAguide-en.pdf
URL:  
   
Linked to:  



Resource:
 Upgrading Skills for Laid Off Workers
   
Author(s):   QUILL Adult Learning Network
Published:   2010
Funder:  
   
Annotation:  

YouTube Video – This video was produced to increase awareness of the role that adult learning programs can play in labour adjustment situations. The video depicts the heartfelt emotions of displaced workers, the potential for success within an upgrading program, and partnerships between LBS programs and Action Centres.

https://www.youtube.com/watch?feature=player_detailpage&v=TkpV_pT26yw


   
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