Marketing Resources


        
 
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Resource:
 Marketing Apprenticeship to Ontario's Learners
   
Author(s):   Literacy Link South Central and Tri-County Literacy Network
Published:   2019
Funder:  
   
Annotation:  

This orientation guide contains a sample of the numerous resources available to help you talk to learners about apprenticeship.

English version below.

Link to French version.

   
File(s):  PDF document FINAL Marketing Apprenticeship to Ontarios Learners Feb. 13, 2019.pdf
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Resource:
 Literacy and Basic Skills - Your Partner in Client Success
   
Author(s):   Learning Networks of Ontario
Published:   2020
Funder:   Employment Ontario
   
Annotation:  

This document highlights the many ways that learning networks and support organizations can be involved in planning within the Employment Ontario network.  It also highlights the benefits of integrating LBS into employment service outcome models.


   
File(s):  PDF document LNO-LBSInfoDoc-Jan2020.pdf
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Resource:
 Ontario’s Pathways to Postsecondary Education for Adult Learners
   
Author(s):   Literacy Network of Durham Region
Published:   2014-2015
Funder:   Employment Ontario
   
Annotation:  

LiNDR has developed two resources designed to assist counsellors and learners developing Individual Training Plans with the ultimate goal of moving on to postsecondary college, university, and apprenticeship training.

The Flowchart provides a concise summary of the multiple routes an adult learner can follow to reach a postsecondary destination. It focuses primarily on the pathways which lead directly to postsecondary programming: Ontario Secondary School Credit programming, Academic and Career Entrance (ACE) programming, General Educational Development (GED) testing and the Mature Student Status application process. The Flowchart is available in both poster and letter size formats.

The Companion Guide provides more information about these four routes. It identifies important factors to be considered when deciding which learning track to take and answers many questions learners and counsellors might have. These factors include the advantages and disadvantages of each option, the intake criteria, delivery options, and time required. The Guide outlines the college and university application processes through the Ontario College Application Service (OCAS) and the Ontario Universities’ Application Centre (OUAC). The Guide also includes links to websites providing more information. The objective of this project was to ensure all the information is gathered together in one place to facilitate the counselling and decision-making process.


   
File(s):  Archive (ZIP) Pathways.zip
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Resource:
 Working Together
   
Author(s):   ROVLN
Published:   Unknown
Funder:  
   
Annotation:  

This pamphlet is intended to help anyone who may be thinking of referring a client to one of Ottawa’s Literacy and Basic Skills (LBS) programs or to an ACE (Academic and Career Entrance) program.


   
File(s):  PDF document ottawa working together pamphlet.pdf
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Resource:
 Young at Heart
   
Author(s):   Literacy Network Northeast
Published:   2017
Funder:   Employment Ontario
   
Annotation:  

Young at Heart – Working Together to Increase the Skills of Ontario’s Youth (2017)

 


   
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Resource:
 Marketing Your Adult Literacy Program – A “How To” Manual
   
Author(s):   Barbara E. Smith, Ed. D.
Published:   1996
Funder:   Hudson River Center for Program Development
   
Annotation:  

This manual is designed to teach literacy practitioners how to market to adult learners with 

pertinent exercises to develop, evaluate and complete your marketing plan.ht


   
File(s):  PDF document Marketing Your Adult Literacy Program.pdf
URL:  http://en.copian.ca/library/research/hudson/market/370_4.pdf
   
Linked to:   N/A



Resource:
 Three ways to attract more learners to your adult literacy program
   
Author(s):   ABC Life Literacy Canada
Published:  
Funder:   N/A
   
Annotation:  

This blog post highlights 3 ways to market your programs including learner retention through:

  • Advertising in the right places
  • Advertising an inclusive, flexible learning environment
  • Providing motivation to continue learning


   
File(s):  
URL:  https://abclifeliteracy.ca/blog-posts/three-ways-to-attract-more-learners-to-your-adult-literacy-program/
   
Linked to:   N/A



Resource:
 Recruitment Strategies
   
Author(s):   Community Literacy of Ontario
Published:   N/A
Funder:   N/A
   
Annotation:  

This “Literacy Basics” post shares successful recruitment strategies from CLO’s member agencies.  It includes other successful strategies and shares a recruitment success story.


   
File(s):  
URL:  https://literacybasics.ca/learner-recruitment/recruitment-strategies/
   
Linked to:   N/A



Resource:
 How To Kit “Get Caught Reading” & other literacy promotion ideas
   
Author(s):   Northwest Territories Literacy Council
Published:   2004
Funder:   N/A
   
Annotation:  

This “How To Kit” contains ideas on promoting literacy and reading to indigenous communities.  how to

The promotional ideas would also work well in smaller communities.


   
File(s):  PDF document caught.pdf
URL:  https://www.nwtliteracy.ca/sites/default/files/resources/caught.pdf
   
Linked to:   N/A



Resource:
 Three Branding Rules for Your Nonprofit
   
Author(s):   CanadaHelps
Published:  
Funder:   N/A
   
Annotation:  

This article shares three branding tips for non profits including:

  • Set Yourself Apart
  • Be Consistent
  • Educate

   
File(s):  
URL:  https://www.canadahelps.org/en/charity-life/fundraising-2/three-branding-rules-for-your-nonprofit/
   
Linked to:   N/A