This article focuses on continuing education but raises some
important points about
marketing your program to adults, including time
where to advertise; your website; social media; program flexibility;
This article focuses on educational institutions and the
problem with attracting learners to their programs via their websites.
It’s a good article for LBS programs to read
who are within larger institutions.
News article that highlights The Greenville Literacy
Association in South Carolina’s unique ways to market, educate and promote
their program and fundraisers.
also see a video of two of their campaigns.
This website is promoting Agency Creative’s marketing
campaign for lift.
It shares the videos
they created; pre-event engagement; day of event tactics; and results.
They had a 46% increase in donations from the
This website offers workshops, blogs and resources… some are
free and some are priced.
The free blogs
include items on communications and a nonprofit marketing strategy.
The free training includes nonprofit
This guide offers more information on the difference between
marketing, recruitment and retention, but shows how they all work together.
It has an extensive set of appendix documents including: checklists, needs assessments and sample materials.
This article lists 50 nonprofit marketing ideas while
categorizing them as:
This article categorizes and expands on the steps to
marketing your nonprofit organization including why you need to market to
showcasing your results and developing partnerships.
This blog offers a free download for a guide to a Crash Course
on Inbound Marketing for Nonprofits (see separate listing).
It seems to start
as a “sales” job, but continues on as they explain how to create a nonprofit
marketing plan and marketing strategies.
This free downloadable guide gives you 8 steps to grow your
community, build influence and attract more members.
It starts with focusing on creating content
that pulls people towards the non profit instead of buying ads.
It continues to search engine optimization
and ends at retention and re-engagement.
You will have to give your contact information to download, but the
guide is simple to follow.