Marketing Resources


        
 
Resource:
Author(s):
Date Published: [[Date Published]]
Funder:
Annotation:
File(s):
URL:
Linked to:


Author first name:
Author surname:


Resource:
 6 Ways to Promote Your Adult Learning and Continuing Education Programs
   
Author(s):   Janine Perri
Published:   2019
Funder:   Hearst Bay Area
   
Annotation:  

This article focuses on continuing education but raises some important points about 

marketing your program to adults, including time preferred; 

where to advertise; your website; social media; program flexibility; learning outcomes.


   
File(s):  
URL:  https://marketing.sfgate.com/blog/promoting-your-adult-learning-and-continuing-education-programs
   
Linked to:   N/A



Resource:
 How to Market an Adult Education Program
   
Author(s):   LC Ray
Published:   June 2021
Funder:   Linear Creative
   
Annotation:  

This article focuses on educational institutions and the problem with attracting learners to their programs via their websites.  

It’s a good article for LBS programs to read who are within larger institutions.


   
File(s):  
URL:  https://linearcreative.com/how-to-market-an-adult-education-program/
   
Linked to:   N/A



Resource:
 Campaign Literally Spells Out Benefits of Adult Literacy Program
   
Author(s):   Amy Corr
Published:   2010
Funder:   Media Post
   
Annotation:  

News article that highlights The Greenville Literacy Association in South Carolina’s unique ways to market, educate and promote their program and fundraisers.  

You can also see a video of two of their campaigns.


   
File(s):  
URL:  https://www.mediapost.com/publications/article/136025/campaign-literally-spells-out-benefits-of-adult-l.html
   
Linked to:   N/A



Resource:
 Literacy Changes Lives!
   
Author(s):   Agency Creative
Published:  
Funder:   Literacy Instruction for Texas (lift)
   
Annotation:  

This website is promoting Agency Creative’s marketing campaign for lift.  

It shares the videos they created; pre-event engagement; day of event tactics; and results.  

They had a 46% increase in donations from the annual campaign.


   
File(s):  
URL:  https://www.agencycreative.com/case-study/lift/
   
Linked to:   N/A



Resource:
 Nonprofit Marketing Guide
   
Author(s):   Nonprofit Marketing Guide
Published:  
Funder:   N/A
   
Annotation:  

This website offers workshops, blogs and resources… some are free and some are priced.  

The free blogs include items on communications and a nonprofit marketing strategy.  

The free training includes nonprofit communications 101.


   
File(s):  
URL:  https://www.nonprofitmarketingguide.com/
   
Linked to:   N/A



Resource:
 Marketing, Recruitment, Retention, and Follow-up in ABE Programs
   
Author(s):   The West Virginia Adult Basic Education Program
Published:   2008-2009
Funder:   Regional Education Service Agency
   
Annotation:  

This guide offers more information on the difference between xx

marketing, recruitment and retention, but shows how they all work together.  

It has an extensive set of appendix documents including: checklists, needs assessments and sample materials.


   
File(s):  PDF document Section7.pdf
URL:  http://wvde.state.wv.us/abe/documents/Section7.pdf
   
Linked to:   N/A



Resource:
 The Ultimate List of 50 Nonprofit Marketing Ideas
   
Author(s):   NonProfit Megaphone
Published:   2021
Funder:   N/A
   
Annotation:  

This article lists 50 nonprofit marketing ideas while categorizing them as:

  • Purpose and Image
  • Media and Technology
  • Costs and Budgeting
  • Advertising Strategies Online and Offline
  • Partnerships and Donors
  • Communication with Supporters and Donors

   
File(s):  
URL:  https://nonprofitmegaphone.com/ultimate-list-50-nonprofit-marketing-ideas/
   
Linked to:   N/A



Resource:
 8 Easy Steps to Marketing Your Nonprofit Organization
   
Author(s):   Laura Lake
Published:   2019
Funder:   the balance small business
   
Annotation:  

This article categorizes and expands on the steps to marketing your nonprofit organization including why you need to market to showcasing your results and developing partnerships.


   
File(s):  
URL:  https://www.thebalancesmb.com/eight-easy-steps-to-marketing-your-nonprofit-organization-2294906
   
Linked to:   N/A



Resource:
 The Ultimate Guide to Nonprofit Marketing in 2021
   
Author(s):   Allie Decker
Published:   2021
Funder:   HubSpot
   
Annotation:  

This blog offers a free download for a guide to a Crash Course on Inbound Marketing for Nonprofits (see separate listing). 

It seems to start as a “sales” job, but continues on as they explain how to create a nonprofit marketing plan and marketing strategies.


   
File(s):  
URL:  https://blog.hubspot.com/marketing/how-to-run-a-lean-mean-nonprofit-marketing-machine
   
Linked to:   N/A



Resource:
 A Crash Course On Inbound Marketing for Nonprofits
   
Author(s):   Juliana Nicholson
Published:   HubSpot
Funder:  
   
Annotation:  

This free downloadable guide gives you 8 steps to grow your community, build influence and attract more members.  

It starts with focusing on creating content that pulls people towards the non profit instead of buying ads.  

It continues to search engine optimization and ends at retention and re-engagement.  You will have to give your contact information to download, but the guide is simple to follow.


   
File(s):  
URL:  https://offers.hubspot.com/a-crash-course-on-inbound-marketing-for-nonprofits?hubs_post-cta=pillar&hubs_post=blog.hubspot.com%2Fmarketing%2Fhow-to-run-a-lean-mean-nonprofit-marketing-machine&_ga=2.17438459.379515236.1633969810-176508691.1633969810
   
Linked to:   N/A