This blog provides seven digital marketing strategies for
nonprofits including Google’s Ad Grants program;
applying for a Facebook
“Donate Now” Button on your page; booking speaking engagements and more.
This blog offers 10 different ways to market your program in
the digital age, including remembering the “pen”.
This site also gives you access to Classy’s
other nonprofit marketing items including free workshops.
This blog looks at various ways to use Word of Mouth to
promote your organization.
Many of them
can also be translated into recruitment methods for adult learners.
This blog highlights the importance of a digital marketing
strategy for a charity and promotes the use of video marketing including
explaining how to use this strategy.
You get a downloadable template; example of an excellent
fundraising letter; and breakdown of how to write each section of the
It also gives you access to Sumac’s
other free marketing, nonprofit resources.
This tip sheet teaches you how to “pin a post”; how to
create a header image for your Facebook page; and how to change your header
image on your Facebook page.
This newsletter explains marketing for community-based
literacy programs and includes the need for good slogans and mission
The newsletter also covers
website design, videos, story telling, social media and more.
This infographic gives an overview of the statistics from
literacy programs across the province including
the fact that 97% of learners
would recommend the LBS program to someone else.
This blog post talks about ways to promote your literacy
program that won’t break the budget including networking and being creative.
This blog and video share five things your nonprofit can do
to grow an “automatic” or natural marketing culture.