Marketing Resources


        
 
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Resource:
 Marketing for a Good Cause: 7 Strategies for Nonprofits
   
Author(s):   Margot Whitney
Published:   2021
Funder:   WordStream
   
Annotation:  

This blog provides seven digital marketing strategies for nonprofits including Google’s Ad Grants program; 

applying for a Facebook “Donate Now” Button on your page; booking speaking engagements and more.


   
File(s):  
URL:  https://www.wordstream.com/blog/ws/2016/02/09/marketing-for-nonprofits
   
Linked to:   N/A



Resource:
 10 Marketing Lessons for All Nonprofits
   
Author(s):   Elizabeth Chung
Published:  
Funder:   Classy
   
Annotation:  

This blog offers 10 different ways to market your program in the digital age, including remembering the “pen”.  

This site also gives you access to Classy’s other nonprofit marketing items including free workshops.


   
File(s):  
URL:  https://www.classy.org/blog/10-marketing-lessons-for-all-nonprofits/
   
Linked to:   N/A



Resource:
 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing
   
Author(s):   Terry Ibele
Published:   May 2017
Funder:   Personify Wild Apricot
   
Annotation:  

This blog looks at various ways to use Word of Mouth to promote your organization.  

Many of them can also be translated into recruitment methods for adult learners.


   
File(s):  
URL:  https://www.wildapricot.com/blog/nonprofit-word-of-mouth-marketing
   
Linked to:   N/A



Resource:
 The Importance of a Marketing Strategy for a Charity and Nonprofit Organization
   
Author(s):   Elisabetta Severoni
Published:   March 2021
Funder:   Doxee
   
Annotation:  

This blog highlights the importance of a digital marketing strategy for a charity and promotes the use of video marketing including explaining how to use this strategy.


   
File(s):  
URL:  https://www.doxee.com/blog/digital-disruption/marketing-strategy-for-a-charity-and-nonprofit-organization/
   
Linked to:   N/A



Resource:
 How To Write The Perfect Fundraising Letter
   
Author(s):   Rachel Aneesha Rao
Published:  
Funder:   Sumac
   
Annotation:  

You get a downloadable template; example of an excellent fundraising letter; and breakdown of how to write each section of the letter.  

It also gives you access to Sumac’s other free marketing, nonprofit resources.


   
File(s):  
URL:  https://www.sumac.com/blog/nonprofit-marketing/how-to-write-the-perfect-fundraising-letter/
   
Linked to:   N/A



Resource:
 Facebook Tip Sheet for COVID-19 Communications
   
Author(s):   Community Literacy of Ontario
Published:   April 2020
Funder:   N/A
   
Annotation:  

This tip sheet teaches you how to “pin a post”; how to create a header image for your Facebook page; and how to change your header image on your Facebook page.


   
File(s):  PDF document Facebook-During-COVID-19-2.pdf
URL:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Facebook-During-COVID-19-2.pdf
   
Linked to:   N/A



Resource:
 Marketing Newsletter for LBS
   
Author(s):   Community Literacy of Ontario
Published:   2016
Funder:   Ministry of Labour, Training and Skills Development
   
Annotation:  

This newsletter explains marketing for community-based literacy programs and includes the need for good slogans and mission statements.  

The newsletter also covers website design, videos, story telling, social media and more.


   
File(s):  PDF document Marketing-Newsletter-June-2016.pdf
URL:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Marketing-Newsletter-June-2016.pdf
   
Linked to:   N/A



Resource:
 Literacy and Basic Skills: Employment Ontario’s Skill-Building Providers
   
Author(s):   Provincial Support Organizations for Literacy and Learning Networks of Ontario
Published:   March 2020
Funder:   Ministry of Labour, Training and Skills Development
   
Annotation:  

This infographic gives an overview of the statistics from literacy programs across the province including 

the fact that 97% of learners would recommend the LBS program to someone else.

xxx


   
File(s):  PDF document EO-LBS_Provicial-Info-Graphics_April-2020.pdf
URL:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/EO-LBS_Provicial-Info-Graphics_April-2020.pdf
   
Linked to:   N/A



Resource:
 Budget-Friendly Marketing Ideas for Your Literacy Program
   
Author(s):   ABC Life Literacy Canada
Published:  
Funder:   N/A
   
Annotation:  

This blog post talks about ways to promote your literacy program that won’t break the budget including networking and being creative.


   
File(s):  
URL:  https://abclifeliteracy.ca/blog-posts/budget-friendly-marketing-ideas-for-your-literacy-program/
   
Linked to:   N/A



Resource:
 Five Good Ideas for Creating a Marketing Culture
   
Author(s):   Donnie Claudino
Published:   2009
Funder:   Maytree Foundation
   
Annotation:  

This blog and video share five things your nonprofit can do to grow an “automatic” or natural marketing culture.


   
File(s):  
URL:  https://maytree.com/five-good-ideas/creating-automatic-marketing-culture/
   
Linked to:   N/A