On August 23, 2022,
Community Literacy of Ontario was pleased to host a successful webinar called
“Learner Recruitment Strategies & Identifying Your Customer Personas.” In
this webinar, we heard about the innovative strategies and promising new
practices implemented by LBS agencies. As well, you will learn how to use the
marketing tactic of identifying your "Customer Personas" to more
efficiently connect with your learners online and on social media platforms.
There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.