Resources

 Learner Recruitment Strategies & Identifying Your Customer Personas

On August 23, 2022, Community Literacy of Ontario was pleased to host a successful webinar called “Learner Recruitment Strategies & Identifying Your Customer Personas.” In this webinar, we heard about the innovative strategies and promising new practices implemented by LBS agencies. As well, you will learn how to use the marketing tactic of identifying your "Customer Personas" to more efficiently connect with your learners online and on social media platforms.

Webinar:  https://vimeo.com/745004236

 Fact Sheet #1: Learner Recruitment Challenges

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.

 Fact Sheet #2: Strategies for Learner Recruitment

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.

 Fact Sheet #3: New Approaches to Learner Recruitment

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.

 Marketing to Youth, Engaging Youth and Maintaining Youth

 Using Video as a Marketing Tool for LBS Programs

In this webinar, we explored the best practices of using video as a marketing tool for LBS programs. This webinar aims to support program needs such as

partnership building with local employers and other stakeholders.

This webinar will maximize the impact of the workplace literacy videos developed in 2022-2023 by LLSC and partners. The videos are available here:

https://www.llsc.on.ca/new-workplace-training-videos

You can watch the recorded version of the webinar via the link below.

The slide deck is attached below.

 Video Marketing Tip Sheet #1 – Networking

Tip Sheet #1 – Networking

 This Tip Sheet shares:

• Strategies for developing partnerships with businesses and organizations
• Links to three promotional videos created by Literacy Link South Central
• Strategies shared by LBS programs for engaging employers and community agencies

Link to the Directory of Workforce Planning Boards, Chambers of Commerce, and Economic Development Offices: https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Tip-Sheet-Extra-Directory.pdf

 Video Marketing Tip Sheet #2 – Best Practices for Sharing Video

Tip Sheet #2 – Best Practices for Sharing Video

This Tip Sheet shares:

• How to get people to watch marketing videos
• Scheduling posts in advance
• Tracking analytics
• Best practices for sharing videos on social media platforms such as YouTube, Facebook, Instagram, TikTok, X (formerly Twitter), and LinkedIn
• A link to “bonus” content: prepared social media graphics for 10 important days on the literacy calendar (for example, Family Literacy Day)

Link to prepared social media graphics: https://drive.google.com/drive/folders/1362aFtKR0k1apVarYNVTX244Vcv_BlRL

 Video Marketing Tip Sheet #3 – Using Marketing Language

Tip Sheet #3 – Using Marketing Language

This Tip Sheet shares:

• How to sell services using marketing language
• Survey results from LBS Programs on tips to help employers understand the value of LBS programming
• How to write strong email subject lines
• How to use ChatGPT to generate subject lines
• How to use ChatGPT to modify a cold email pitch
• Sample email copy by ChatGPT

 Research Bulletin on Marketing Success Stories in LBS

Community Literacy of Ontario researched innovative approaches to marketing in Literacy and Basic Skills programs. Based on this research, CLO created the Research Bulletin on Marketing Success Stories in LBS.

In this resource, CLO shares five LBS marketing success stories:

•  Targeted Marketing – A Sales Pitch with Purpose and Passion (Community Learning Alternatives)
•  The Big Pivot – An Innovative Preparation for Pre-Apprenticeship Partnership Model for Level 1 and 2 Adult Learners (Project READ Literacy Network)
•  Dynamic Rural Partnerships to Support Adult Education (Prince Edward Learning Centre)
•  A Social Enterprise for Profit, Purpose, People, and Promotion! (Gateway Centre for Learning)
•  A Big Adventure in Branding and Intentional Marketing! (Spark Employment Services)