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Resource:
 Learner Recruitment Strategies & Identifying Your Customer Personas
   
Author(s):   Community Literacy of Ontario
Published:   September 2022
Funder:   Ontario’s Ministry of Labour, Immigration Training and Skills Development
   
Annotation:  

On August 23, 2022, Community Literacy of Ontario was pleased to host a successful webinar called “Learner Recruitment Strategies & Identifying Your Customer Personas.” In this webinar, we heard about the innovative strategies and promising new practices implemented by LBS agencies. As well, you will learn how to use the marketing tactic of identifying your "Customer Personas" to more efficiently connect with your learners online and on social media platforms.

Webinar:  https://vimeo.com/745004236

Webinar Handouts:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Webinar-HANDOUTS-Learner-Recruitment-August-2022.pdf


   
File(s):  PDF document Webinar HANDOUTS - Learner Recruitment - August 2022.pdf
URL:  https://vimeo.com/745004236
   
Linked to:   OALCF
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Resource:
 Fact Sheet #1: Learner Recruitment Challenges
   
Author(s):   Community Literacy of Ontario
Published:   June 2022
Funder:   Employment Ontario
   
Annotation:  

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.


   
File(s):  PDF document LR_Factsheet-1_Challenges.pdf
URL:  
   
Linked to:   N/A
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Resource:
 Fact Sheet #2: Strategies for Learner Recruitment
   
Author(s):   Community Literacy of Ontario
Published:   June 2022
Funder:   Employment Ontario
   
Annotation:  

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.


   
File(s):  PDF document LR_Factsheet-2_Strategies.pdf
URL:  
   
Linked to:   N/A
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Resource:
 Fact Sheet #3: New Approaches to Learner Recruitment
   
Author(s):   Community Literacy of Ontario
Published:   June 2022
Funder:   Employment Ontario
   
Annotation:  

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.


   
File(s):  PDF document LR_Factsheet-3__New Approaches.pdf
URL:  
   
Linked to:   N/A
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Resource:
 Marketing to Youth, Engaging Youth and Maintaining Youth
   
Author(s):   Literacy Link South Central (LLSC)
Published:   2014
Funder:   Employment Ontario project funded in part by the Government of Canada
   
Annotation:  

Through an Ontario Labour Market Partnership project, we explored how certain practices around marketing to youth and the corresponding programming can increase our success when working with youth. During the time of this project, province-wide activities were happening to find out what youth wanted in literacy programming. The resulting focus groups, pilot projects and research gave us an indication of how to attract youth to programs and how to develop “youth friendly” processes. 

At the beginning of this year, we asked Employment Ontario partners in our service area what questions they have of youth. The questions they submitted were grouped into three categories:
  • Marketing to youth
  • Engaging youth
  • Maintaining youth 
These categories formed the approach to our youth focus groups and then became the titles of tools developed by Literacy Link South Central.



   
File(s):  
URL:  https://www.llsc.on.ca/youth-literacy-resources
   
Linked to:   N/A
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Resource:
 Using Video as a Marketing Tool for LBS Programs
   
Author(s):   Community Literacy of Ontario
Published:   June 2023
Funder:   MLITSD
   
Annotation:  

In this webinar, we explored the best practices of using video as a marketing tool for LBS programs. This webinar aims to support program needs such as

partnership building with local employers and other stakeholders.

This webinar will maximize the impact of the workplace literacy videos developed in 2022-2023 by LLSC and partners. The videos are available here:

https://www.llsc.on.ca/new-workplace-training-videos

You can watch the recorded version of the webinar via the link below.

The slide deck is attached below.

   
File(s):  PDF document CLOWEB_1.PDF
URL:  https://vimeo.com/745004236
   
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Resource:
 Video Marketing Tip Sheet #1 – Networking
   
Author(s):   Community Literacy of Ontario and Literacy Link South Central
Published:   September 2023
Funder:   Ontario’s Ministry of Labour, Immigration, Training & Skills Development
   
Annotation:  


Tip Sheet #1 – Networking

 This Tip Sheet shares:

  • Strategies for developing partnerships with businesses and organizations
  • Links to three promotional videos created by Literacy Link South Central
  • Strategies shared by LBS programs for engaging employers and community agencies

A link to “bonus” content: a province-wide Directory of Workforce Planning Boards, Chambers of Commerce, and Economic Development Offices.


Link to the Directory of Workforce Planning Boards, Chambers of Commerce, and Economic Development Offices: https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Tip-Sheet-Extra-Directory.pdf


   
File(s):  PDF document Video-Marketing-Tip-Sheet-1-Networking.pdf
URL:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Video-Marketing-Tip-Sheet-1-Networking.pdf
   
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Resource:
 Video Marketing Tip Sheet #2 – Best Practices for Sharing Video
   
Author(s):   Community Literacy of Ontario and Literacy Link South Central
Published:   September 2023
Funder:   Ontario’s Ministry of Labour, Immigration, Training & Skills Development
   
Annotation:  


Tip Sheet #2 – Best Practices for Sharing Video

This Tip Sheet shares:

  • How to get people to watch marketing videos
  • Scheduling posts in advance
  • Tracking analytics
  • Best practices for sharing videos on social media platforms such as YouTube, Facebook, Instagram, TikTok, X (formerly Twitter), and LinkedIn
  • A link to “bonus” content: prepared social media graphics for 10 important days on the literacy calendar (for example, Family Literacy Day)

Link to prepared social media graphics: https://drive.google.com/drive/folders/1362aFtKR0k1apVarYNVTX244Vcv_BlRL


   
File(s):  PDF document Video-Marketing-Tip-Sheet-2-Best-Practices-for-Sharing-Video.pdf
URL:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Video-Marketing-Tip-Sheet-2-Best-Practices-for-Sharing-Video.pdf
   
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Resource:
 Video Marketing Tip Sheet #3 – Using Marketing Language
   
Author(s):   Community Literacy of Ontario and Literacy Link South Central
Published:   September 2023
Funder:   Ontario’s Ministry of Labour, Immigration, Training & Skills Development
   
Annotation:  


Tip Sheet #3 – Using Marketing Language

This Tip Sheet shares:

  • How to sell services using marketing language
  • Survey results from LBS Programs on tips to help employers understand the value of LBS programming
  • How to write strong email subject lines
  • How to use ChatGPT to generate subject lines
  • How to use ChatGPT to modify a cold email pitch
  • Sample email copy by ChatGPT

   
File(s):  PDF document Video-Marketing-Tip-Sheet-3-Using-Marketing-Language.pdf
URL:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Video-Marketing-Tip-Sheet-3-Using-Marketing-Language.pdf
   
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Resource:
 Research Bulletin on Marketing Success Stories in LBS
   
Author(s):   Community Literacy of Ontario
Published:   March 2023
Funder:   Ontario’s Ministry of Labour, Immigration, Training & Skills Development
   
Annotation:  


Community Literacy of Ontario researched innovative approaches to marketing in Literacy and Basic Skills programs. Based on this research, CLO created the Research Bulletin on Marketing Success Stories in LBS.

In this resource, CLO shares five LBS marketing success stories:

  •  Targeted Marketing – A Sales Pitch with Purpose and Passion (Community Learning Alternatives)
  •  The Big Pivot – An Innovative Preparation for Pre-Apprenticeship Partnership Model for Level 1 and 2 Adult Learners (Project READ Literacy Network)
  •  Dynamic Rural Partnerships to Support Adult Education (Prince Edward Learning Centre)
  •  A Social Enterprise for Profit, Purpose, People, and Promotion! (Gateway Centre for Learning)
  •  A Big Adventure in Branding and Intentional Marketing! (Spark Employment Services)

   
File(s):  PDF document Final-_Research-Bulletin-on-Marketing-Success-Stories-in-LBS.pdf
URL:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Final-_Research-Bulletin-on-Marketing-Success-Stories-in-LBS.pdf
   
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