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Resource:
 Learner Recruitment Strategies & Identifying Your Customer Personas
   
Author(s):   Community Literacy of Ontario
Published:   September 2022
Funder:   Ontario’s Ministry of Labour, Immigration Training and Skills Development
   
Annotation:  

On August 23, 2022, Community Literacy of Ontario was pleased to host a successful webinar called “Learner Recruitment Strategies & Identifying Your Customer Personas.” In this webinar, we heard about the innovative strategies and promising new practices implemented by LBS agencies. As well, you will learn how to use the marketing tactic of identifying your "Customer Personas" to more efficiently connect with your learners online and on social media platforms.

Webinar:  https://vimeo.com/745004236

Webinar Handouts:  https://www.communityliteracyofontario.ca/wp/wp-content/uploads/Webinar-HANDOUTS-Learner-Recruitment-August-2022.pdf


   
File(s):  PDF document Webinar HANDOUTS - Learner Recruitment - August 2022.pdf
URL:  https://vimeo.com/745004236
   
Linked to:   OALCF



Resource:
 Fact Sheet #1: Learner Recruitment Challenges
   
Author(s):   Community Literacy of Ontario
Published:   June 2022
Funder:   Employment Ontario
   
Annotation:  

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.


   
File(s):  PDF document LR_Factsheet-1_Challenges.pdf
URL:  
   
Linked to:  



Resource:
 Fact Sheet #2: Strategies for Learner Recruitment
   
Author(s):   Community Literacy of Ontario
Published:   June 2022
Funder:   Employment Ontario
   
Annotation:  

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.


   
File(s):  PDF document LR_Factsheet-2_Strategies.pdf
URL:  
   
Linked to:  



Resource:
 Fact Sheet #3: New Approaches to Learner Recruitment
   
Author(s):   Community Literacy of Ontario
Published:   June 2022
Funder:   Employment Ontario
   
Annotation:  

There is a critical need to share learner recruitment challenges, strategies and new approaches amongst Ontario’s Literacy and Basic Skills (LBS) programs. This is due to the negative impacts of COVID-19 on community programming, changing trends in marketing, the impact of new media as well as other factors. The ability of LBS programs to successfully recruit learners is critical to support communities and adults seeking to upgrade their skills. To assist LBS agencies with this important issue, Community Literacy of Ontario (CLO) created a research report and three accompanying factsheets.


   
File(s):  PDF document LR_Factsheet-3__New Approaches.pdf
URL:  
   
Linked to: