Underrepresented Groups Resources

Resource:
 Marketing to Youth, Engaging Youth and Maintaining Youth
   
Author(s):   Literacy Link South Central (LLSC)
Published:   2014
Funder:   Employment Ontario project funded in part by the Government of Canada
   
Annotation:  

Through an Ontario Labour Market Partnership project, we explored how certain practices around marketing to youth and the corresponding programming can increase our success when working with youth. During the time of this project, province-wide activities were happening to find out what youth wanted in literacy programming. The resulting focus groups, pilot projects and research gave us an indication of how to attract youth to programs and how to develop “youth friendly” processes. 

At the beginning of this year, we asked Employment Ontario partners in our service area what questions they have of youth. The questions they submitted were grouped into three categories:
  • Marketing to youth
  • Engaging youth
  • Maintaining youth 
These categories formed the approach to our youth focus groups and then became the titles of tools developed by Literacy Link South Central.
   
File(s):  Archive (ZIP) Marketing, Engaging, Maintaining Youth.zip
URL:  https://www.llsc.on.ca/youth-literacy-resources
   
Linked to:   N/A
Tags:   
Show comments