Resources

 The Power of Storytelling in Nonprofit Marketing

This helpful article describes how storytelling can help nonprofits with marketing.

• Effective storytelling can:
• Humanize your cause
• Build trust
• Engage emotions
• Increase brand awareness
• Foster community

The article then shares 12 tips for effective nonprofit storytelling.

 Marketing Workplace Literacy

Ontario is experiencing a constricted labour market which means that there are more jobs available than people to fill them. As a result, employers are hiring individuals who have less than the desired level of skill and so are interested in potentially working with adult literacy agencies to address skills gaps.

Also, the nature of skills needed to perform effectively in the workplace have changed and continue to evolve. Continuous learning is becoming an expectation of, and an asset for, employees and job seekers alike.

As a result, adult literacy agencies are increasingly being drawn into the world of providing workplace literacy. This reality represents a change for many adult literacy agencies that, historically, have welcomed all individuals who came to them to seek service. Workplace literacy though often means that adult literacy agencies seek out partnerships with employers who see upgrading needs among their employees. Marketing to employers is very different than marketing to employment and social service agencies. We will explore some of these differences in this module.

 Pinterest for Marketing

Welcome to ‘Pinterest for Marketing’, one of the training modules from Community Literacy of Ontario’s Social Media Marketing project. This project is designed to develop resources to help Ontario’s literacy agencies, and others, use social media for marketing. Click here to access the resources.

 Marketing Guide Series

Community Literacy of Ontario (CLO) is pleased to present our Marketing Guide Series which includes:

• Guide to Marketing with Local Employers
• Guide to Marketing with Community Partners
• Guide to Marketing for Fundraising

Each one of these resources is designed to make your marketing process easier by providing a ready-made approach that allows you to quickly and effectively connect with stakeholders. In order to save you time, these resources include many examples of marketing language that you can copy and customize to suit your organization.