Marketing Resources


        
 
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Resource:
 Your Ultimate Guide to Using Canva for Nonprofits
   
Author(s):   Donor Box Blog, Kristine Ensor
Published:   September 2023
Funder:   N/A
   
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This article shares information on 12 ways your nonprofit can use Canva to engage stakeholders and promote your work. These ways are:

  • Logo design
  • Branding guidelines
  • Marketing toolkits
  • Flyers and posters for fundraisers and events
  • Email graphics
  • Social media posts
  • Brochures
  • Impact reports and infographics
  • Crisis communications
  • Video creation
  • Canva nonprofits community
  • New skills and training

   
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URL:  https://donorbox.org/nonprofit-blog/canva-for-nonprofits
   
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Resource:
 Nonprofit Storytelling: Why It Matters and How to Do It Effectively
   
Author(s):   Constant Contact, Suzanne Wentley
Published:   September 2023
Funder:   N/A
   
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This article overviews why nonprofit storytelling is important. It also shares tips on how to effectively tell impactful stories about the work of your nonprofit organization.

Content includes:

  • What is nonprofit storytelling?
  • Tips for effective impact stories
  • Where to share your stories

   
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URL:  https://www.constantcontact.com/blog/nonprofit-storytelling/
   
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Resource:
 The Power of Storytelling in Nonprofit Marketing
   
Author(s):   Cause Inspired
Published:   N/A
Funder:   N/A
   
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This helpful article describes how storytelling can help nonprofits with marketing.

  • Effective storytelling can:
  • Humanize your cause
  • Build trust
  • Engage emotions
  • Increase brand awareness
  • Foster community

The article then shares 12 tips for effective nonprofit storytelling.


   
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URL:  https://causeinspiredmedia.com/tips-and-advice/the-power-of-storytelling-in-nonprofit-marketing/
   
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Resource:
 Marketing Workplace Literacy
   
Author(s):   Laubach Literacy Ontario
Published:   2023
Funder:   Ontario’s Ministry of Labour, Immigration, Training & Skills Development
   
Annotation:  


Ontario is experiencing a constricted labour market which means that there are more jobs available than people to fill them. As a result, employers are hiring individuals who have less than the desired level of skill and so are interested in potentially working with adult literacy agencies to address skills gaps.

Also, the nature of skills needed to perform effectively in the workplace have changed and continue to evolve. Continuous learning is becoming an expectation of, and an asset for, employees and job seekers alike.

As a result, adult literacy agencies are increasingly being drawn into the world of providing workplace literacy. This reality represents a change for many adult literacy agencies that, historically, have welcomed all individuals who came to them to seek service. Workplace literacy though often means that adult literacy agencies seek out partnerships with employers who see upgrading needs among their employees. Marketing to employers is very different than marketing to employment and social service agencies. We will explore some of these differences in this module.


   
File(s):  PDF document LLO Marketing Workplace Literacy final.pdf
URL:  https://drive.google.com/file/d/1cbg4_0MHHiryHanPVJfl-uln504nJCsL/view
   
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Resource:
 Pinterest for Marketing
   
Author(s):   COMMUNITY LITERACY OF ONTARIO
Published:   March 2015/Updated 2021
Funder:   Ontario Trillium Foundation
   
Annotation:  


Welcome to ‘Pinterest for Marketing’, one of the training modules from Community Literacy of Ontario’s Social Media Marketing project. This project is designed to develop resources to help Ontario’s literacy agencies, and others, use social media for marketing. Click here to access the resources.

   
File(s):  PDF document Pinterest-for-Marketing-Updated-2021.pdf
URL:  https://static1.squarespace.com/static/65e37cd24fd85e1f2359c92b/t/65f106f93f55bf76ef4fd3f1/1710294778363/Pinterest-for-Marketing-Updated-2021.pdf
   
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