Resources

 Your Ultimate Guide to Using Canva for Nonprofits

This article shares information on 12 ways your nonprofit can use Canva to engage stakeholders and promote your work. These ways are:

• Logo design
• Branding guidelines
• Marketing toolkits
• Flyers and posters for fundraisers and events
• Email graphics
• Social media posts
• Brochures
• Impact reports and infographics
• Crisis communications
• Video creation
• Canva nonprofits community
• New skills and training

 Nonprofit Storytelling: Why It Matters and How to Do It Effectively

This article overviews why nonprofit storytelling is important. It also shares tips on how to effectively tell impactful stories about the work of your nonprofit organization.

Content includes:

• What is nonprofit storytelling?
• Tips for effective impact stories
• Where to share your stories

 The Power of Storytelling in Nonprofit Marketing

This helpful article describes how storytelling can help nonprofits with marketing.

• Effective storytelling can:
• Humanize your cause
• Build trust
• Engage emotions
• Increase brand awareness
• Foster community

The article then shares 12 tips for effective nonprofit storytelling.

 Marketing Workplace Literacy

Ontario is experiencing a constricted labour market which means that there are more jobs available than people to fill them. As a result, employers are hiring individuals who have less than the desired level of skill and so are interested in potentially working with adult literacy agencies to address skills gaps.

Also, the nature of skills needed to perform effectively in the workplace have changed and continue to evolve. Continuous learning is becoming an expectation of, and an asset for, employees and job seekers alike.

As a result, adult literacy agencies are increasingly being drawn into the world of providing workplace literacy. This reality represents a change for many adult literacy agencies that, historically, have welcomed all individuals who came to them to seek service. Workplace literacy though often means that adult literacy agencies seek out partnerships with employers who see upgrading needs among their employees. Marketing to employers is very different than marketing to employment and social service agencies. We will explore some of these differences in this module.